RAM EUROPE LAUNCHES “OWNER STORIES”: STARRING LISA NOOREN

Ram Europe unveils Owner Stories, a new content series dedicated to the people who live with passion and purpose: those whose drive, courage, and lifestyle perfectly embody the brand’s spirit. Starting from equestrian athletes, Owner Stories highlights how RAM becomes part of every challenge, empowering those who never stop moving.

The first chapter of Owner Stories features Lisa Nooren, one of Europe’s most talented equestrian riders. At only 28 years old, Lisa has built her career around hard work, perseverance, and love for her horses, qualities that perfectly embody the RAM spirit.
Through a series of four reels, Lisa opens the doors to her life, sharing the experiences that shaped her both in and out of the arena.
From long days of training and travel to quiet reflections on freedom and legacy, each episode shows how RAM trucks seamlessly support her lifestyle: offering power, comfort, and reliability from the stable to the show ring.

With Owner Stories, RAM continues its journey of celebrating real people and real passions, those that demand strength, courage, and a vehicle built to match them. Whether it’s horsepower or human power, one thing never changes: Nothing Stops RAM.